The Ford F-150 Lightning had a surge of sales at the end of 2023, but I have to admit that its production and sales are not ramping up as quickly as I’d hoped. It seems American pickup truck consumers still need some more time to get accustomed to plugin their trucks in at home rather than taking them to a gas station to get robbed.
But there’s another avenue for F-150 Lightning sales growth, though. Exports. There are many countries aching for a good electric pickup truck . The Ford F-150 brand is renowned globally, and surely Ford could find happy customers in many markets that are more mature in the electric vehicle transition than the US. There is no more mature EV market than, and it’s where many automakers are quick to send new electric models.
“Dag Ødegaard from Lier, Norway, fell in love with Ford F-Series trucks while traveling in the U.S. Now, he’s the first Norwegian customer to take home an electric Ford F-150 Lightning,” Well, that is a fitting pair, or trio. The only question I have is: Is this family related in any way toThe Ford F-150 Lightning Lariat Launch Edition model that Ødegaard chose has a rated range of 429 km on a full charge . That should be plenty for most normal driving. For longer trips, well, Norway surely has some of the best EV charging infrastructure in the world — maybe the best .