Some 62% of Americans drink at least one cup of coffee each day, with many going to all kinds of lengths to seek out the best-tasting one in town. The National Coffee Association says cold brew rose to popularity in 2015 — and as of 2020, one in five Americans drinks at least one cup of cold brew coffee each week. A new spin on the typical cold brew is hitting shelves around the globe, and Spritzi is looking to make its mark.
The concept was simple. Take espresso and mix it with tonic before adding flavors to the concoction. Spritzi currently has three flavors: strawberry dragonfruit, grapefruit citrus and an original cold brew tonic. Coffey said that although the idea of drinking a fizzy coffee in the morning with a fruitful flavor might sound odd at first, it’s the next best thing in the caffeinated drink industry.
It’s taking really good coffee and mixing it with water and tonic, adding CO2 and carbonating it and then canning it," he said. The coffee comes from Peru, Coffey noted, and the company has committed to being part of the "1% of the Planet" movement. Companies that vow to be environmentally friendly and give back 1% of their profits to environmental partners and charities receive a certificate to indicate their participation.
He added, "A lot of canned coffee, in order to be more approachable to the consumer, is mixed with sugar, any sort of milk." For example, Spritzi’s strawberry dragonfruit flavor includes sparkling water, cane sugar, coffee concentrate, lemon juice concentrate and natural flavors. As for what the brand hopes to bring to the canned coffee industry moving forward, Coven said the pair hopes to become a household name.