OHIO — A growing concern of a potential TikTok ban in the United States has been a big wakeup call for some local content creators like Joey Kinsley.With more than 500,000 followers on TikTok, the Rocky River native has made a big name for himself as Sir Yacht.
While Kinsley said he’s having fun, he’s also making a living from his TikTok videos by doing random things he said most people would call insane.But if a TikTok ban is put in place, will this mean the end of Sir Yacht? Yet, Kinsley said he’s not because he’s found ways to diversify his brand across other social media apps, so if a ban does happen, he said he’ll be okay.
Now, with the potential for a ban, she’s not sure what this will mean for her future, especially since 70% of her customers come from the app.Whether you are a local content creator or a small business owner, law experts at Case Western Reserve University said now’s the time to talk to your audience so you can market your brand on the right social media platform if TikTok is banned.