China's Xiaomi to enter cut-throat EV market for the first time

Beijing, China – Chinese consumer tech giant Xiaomi will launch its first-ever EV at a press conference in Beijing Thursday, injecting itself into a fiercely competitive sector in the world’s largest car market.

Sleek, sporty, and available in blue bay, olive green or elegant grey, the SU7 even includes “sound simulation”, Lei says, “to recreate the thrill of driving a sports car”. Lu Weibing, Xiaomi’s president, told CNBC last month that there were around 20 million people who used the company’s premium smartphones, a figure that helped it price the SU7.

In a note attached to the earnings report, BYD CEO Wang Chuanfu acknowledged the year had not been all smooth sailing.

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