The Fine Art Of Becoming A Platform Company

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I am an author, independent researcher and speaker exploring innovation, information technology trends and markets. I served as co-chair of the 2023 AI Summit in New York, as well as the 2021 and 2022 Summits. I regularly contribute to Harvard Business Review on AI topics.

One doesn’t have to be a technology-saturated startup to evolve to a platform company. Technology, for sure, smooths the way. But just as important is an understanding of where and how to target a platform strategy, versus attempting to spray it across the enterprise.by Accenture do not have a platform strategy at all. But companies should not pursue platform strategies just for the sake of having a platform, the team of Accenture co-authors, led by Ram Ramalingam, point out.

Of particular interest to Ramalingam and his co-authors were another 41% of companies they call “platform adopters,” who “pursue platform strategies for specific purposes” such as launching new ventures or enhancing customer experiences.Apple iPhone 16 Pro New Leak Reveals Updated Colors Coming This Fall

Innovative thinking that combines parts of the business makes for transformative platform initiatives, the Accenture team relates. They point to the experience of Nike, which employed a platform strategy to aggregate customer offerings and provide a hub for athletes via its Training Club and Run Club applications. “This unique community gives Nike customers a much more sophisticated experience,” they explain.

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