JA Asia-Pacific's Company of the Year competition shapes tomorrow's business leaders

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Company of the Year (COY) is JA Asia-Pacific’s annual business competition that aims to inspire and award students from the JA Business Skills Pass (BSP) program who aspire to be strong and competent business leaders in today’s world. This year, COY 2024 was held at Kuala Lumpur, Malaysia from March 11 to March 15.

Company of the Year is JA Asia-Pacific’s annual business competition that aims to inspire and award students from the JA Business Skills Pass program who aspire to be strong and competent business leaders in today’s world. This year, COY 2024 was held at Kuala Lumpur, Malaysia from March 11 to March 15.

The Philippines was well-represented by two mini companies: La Kumpas from St. Scholastica’s College – Manila and Lakbay Incorporated from University of San Jose – Recoletos. They competed with mini companies from 13 countries in the Asia Pacific regions — Australia, Brunei, China, Guam, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, and Thailand.

Lakbay Incorporated’s success at the JA Company of the Year competition is a testament to the innovation and dedication of young up-and-coming Filipino entrepreneurs. Their commitment to sustainability and social responsibility are commendable and could serve as a source of inspiration for aspiring businesses.

“We are deeply honored to have been given the opportunity to represent our country on an international platform. Exploring a new culture alongside my peers was both enriching and enjoyable, filled with valuable and unforgettable moments. Winning two awards is a tremendous honor, signifying how far we have come along in our journey. These trophies symbolize not just our accomplishments, but also the immense potential for further growth through continuous learning.

Behind every successful venture lie mentors who provide guidance and support, nurturing the potential of young entrepreneurs. La Kumpas and Lakbay Incorporated owe much of its success to the mentorship of dedicated individuals who have played pivotal roles in shaping their journey. Among these mentors are the following: Edward K.

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