is expecting roughly 1,200 students and young adults to enter the Hollywood Palladium in Los Angeles to learn all about the music industry.Launched in 2018, the music and live entertainment convention gives 16–24-year-olds the opportunity to meet professionals who work in the business and provides resources for those who want to pursue a career in it.
“A lot of the kids, particularly in the demographics that we’re reaching, don’t know about these opportunities,” says, executive director at Music Forward Foundation. “They don’t know the ecosystem. That’s why when we talk about live entertainment, we’re looking at touring from all different angles.” Live entertainment is just one of many areas of expertise that All Access covers.
“We’re gamifying this whole thing” with a scavenger hunt, Smith says. During the hunt, participants can have their resumes reviewed and will also be given the opportunity to meet three new people, have a new headshot taken and engage in additional activities that will help them experience different facets of the music industry and where their interests might align with a future career.