Kiki, a Beauty Brand That Wants to Cocreate Products With Its Consumers, Has Gained Investment From The Estée Lauder Cos.’ Early Investment Arm

with $29 peel-off nail polish called Pretty Nail Graffiti, cocreated by its community. Since then, it has added Skin Development Kit — a skin care line where customers can vote on the key ingredients and launch order.

“Kiki sees the internet and the communities it connects as the engine that creates, not merely consumes,” said Jana Bobosikova, Brendon Garner, and Ricky Chan, Kiki’s cofounders, in a joint statement. As for a16z crypto, it is a venture capital fund that invests in crypto and web3 startups and is part of Andreessen Horowitz, an early backer of Facebook.

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