Consumer products giant Procter & Gamble is adjusting its pricing strategy as inflation-weary shoppers are reaching their limits on how much more they can afford to pay. Wall Street is paying attention. Historically, P & G has been able to leverage its pricing power with little resistance in both good economic times and bad because its superior products provide consumers with more value. However, two years of a crushing inflationary cycle has taken its toll.
A Procter & Gamble logo is seen during the 6th China International Import Expo at the National Exhibition and Convention Center on November 7, 2023 in Shanghai, China.is adjusting its pricing strategy as inflation-weary shoppers are reaching their limits on how much more they can afford to pay. Wall Street is paying attention.
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