Employees of the company tasked with rapidly personalizing jerseys for each first-round pick as they are announced don’t need to travel very far for this year’s NFL Draft in Detroit Brent Kisha, STAHLS’ vice president of strategic sales, demonstrates using a Hotronix Fusion IQ heat press to put a name on shirt in St. Clair Shores, Mich., Monday, April 22, 2024. STAHLS’ rapidly personalizes jerseys for each first-round pick as they are announced at the NFL draft.
The draft gets underway Thursday at Campus Martius Park downtown. It marks the 13th year the apparel decoration technology, software and equipment manufacturer has worked behind the scenes at the draft.surname to an Indianapolis Colts jersey in New York. Since then, the company’s team has traveled to drafts held in Chicago, Philadelphia, Dallas, Nashville, Cleveland, Las Vegas, Kansas City and now its hometown.NFL teams often misfire on drafting QBs.
That “secret sauce” is a Hotronix Fusion IQ heat press, a machine that features a high-resolution touch screen controller and is used by custom apparel businesses.