Canon Hopes Nikon’s Purchase of RED Leads to Video Market ‘Revitalization’

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Speaking to PetaPixel, Canon gives the impression that it is looking on the bright side of Nikon's acquisition of RED Cinema.

PetaPixelWith the cinema and production industry’s eyes all on Nikon and its recent acquisition of RED, Canon has suddenly found itself actively supporting a competitor via its RF mount. Canon has long held a strong position in the cinema space. Beyond Canon’s obvious excellence in the broadcast realm, Canon’s EF-mount DSLRs and RF-mount mirrorless cameras have proven very popular with filmmakers, amateur and professional alike.

“Another advantage is the seamless recording of still images and videos. Symbolic and cinematic image expression has attracted attention in the course of production of films, TV dramas, and commercials. Live shooting has grown in scale, remote shooting has increased, and creators have emerged who seamlessly connect video and still images. Canon will continue to develop products that support this diversification of shooting styles.

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