There’s power in failure. Here’s how to embrace it in business and your career

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We know the positive mantras but how can we really leverage failure to fuel our success?

We talk to a psychotherapist, coach and businesswoman to bring you the best adviceSage advice from Winston Churchill, but if you’ve encountered failure you’ll know it can be hard to get back up and try again., respondents said fear of failure was their number one fear, outranking spiders, being home alone and even the paranormal.

“Failure is an occasion, not an identity so anytime you hear or feel an ‘I am…’ you’ve shifted from talking about what happened, to talking about who you ARE, your identity. That’s dangerous territory.” “Fast forward about six months and phase one launched. Should have been a smashing success, right? Wrong. The launch was met with crickets. Total crickets,” Jennifer recalls.

Jennifer and Sean used these insights to build back better. Failure acted as a catalyst, prompting Jennifer to learn about all things branding and strategy. “That knowledge and the lessons we learned helped me build a successful consultancy that we ran together for 15 years, as well as Rebel World LTD and the– our newest brand which is already winning hearts across the globe,” says Jennifer.

Next, Kathrine says to embrace failure as data. “If you’ve failed, you’ve just learned something and you can use that information towards future successes” she notes.

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