Building retail savvy managers in growth market

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KUALA LUMPUR: As students dive into the retail industry, Universiti Tuanku Abdul Rahman (UTAR) enriches their learning experience by providing them wi...

: As students dive into the retail industry, Universiti Tuanku Abdul Rahman enriches their learning experience by providing them with the opportunity to gain first-hand knowledge from professionals in the sector, through a three-month industrial training programme.

In response to the rapid advancement of technology, UTAR partnered with the Alibaba Group to provide students the opportunity to participate in the Alibaba Global Digital Talent programme, so they can access insights, skills and opportunities in the modern world. “Currently, the responsibilities of retail managers are extensive, as they not only have to care for inventory and staff management, but they also have to be well-prepared to meet and exceed customers’ expectations, which could ultimately ensure customer satisfaction and loyalty,” he said.

“Aside from the fundamentals, this programme also educates students on specialised areas in the field of retailing, including merchandising, logistics and supply chain management, and customer relationship management,” he added.

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