MANILA, Philippines — The Department of Tourism and its marketing arm, Tourism Promotions Board, are set to lead the delegation who will spotlight Philippines' tourism offerings in back-to-back travel and trade events this month.
TPB has also secured a larger booth space at 90-square-meter compared to last year and invited 16 seller companies who will showcase diverse tourism offerings. “This is one of the major reasons why we are doubling down on our efforts to maintain and enhance our presence in the Middle East. With our continued participation at the ATM, we aim to position the Philippines as a top-of-mind destination in Asia,” she added.
Last year, a total of 1,130 exhibitors comprising 284 international and local companies from 43 countries joined the SITF, attracting approximately 50,000 visitors to the fair.