Estée Laundry: the Instagram collective holding the beauty industry to account

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Estée Laundry: the Instagram collective holding the beauty industry to account
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From copycat behaviour and cultural appropriation to a lack of diversity and unsubstantiated product claims, the beauty industry has its critics. And Estée Laundry is leading this ‘call-out’ culture

  • 📰 The Guardian
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A few weeks ago, Rihanna’s cosmetics brand Fenty Beauty launched a face highlighter in a rosy pink shade bafflingly called Geisha Chic.

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I want to educate the beauty industry on how to treat burns survivors like meI want to educate the beauty industry on how to treat burns survivors like me'My scars are a beautiful reminder of something I have survived, a map of my battle.' Become a Z level celeb make a bit of money but lady you educating anyone let alone the beauty industry and I hate to point out something your brain quite obviously doesn't get 'Beauty is in the eye of the beholder'
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