Explainer-Why are meme stocks rallying again?

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Pro-Palestinian encampment at Dalhousie University - May 13, 2024 | SaltWire #news #halifax #protest - GameStop and AMC Entertainment have again captured retail investors' attention, reminiscent of"the meme stock frenzy" that gripped Wall Street three years ago, following social media posts from the leading figure behind that rally"Roaring Kitty".

With colorful YouTube streams and Reddit posts, Gill made the bull case for GameStop in 2021, helping attract a flood of retail cash into the company. Retail market order as a percentage of total market volume increased to 17.5% on May 13 from 14.1% on May 1, J.P.Morgan data showed.Meme stocks refer to certain company shares that have been boosted by retail investors using trading platforms and social media investment advice.

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