Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.first floor of the four-level parking garage outside Enterprise’s suburban St. Louis headquarters, CEO Chrissy Taylor points out an all-electric Ford Mustang Mach-E and the black Rivian R1T she’s been test driving. “All our officers are driving EVs,” she says.
“This is an evolution, not a revolution,” Taylor says of Enterprise’s EV strategy, though she could just as well be describing the company as a whole. For 67 years, Enterprise has been outpacing its rivals thanks largely to the Taylor family’s ability to keep their eyes on the long road ahead. Unusually for a company of its size, Enterprise remains 100% owned by its founding family, who have a combined net worth of some $21 billion.
Trott should know. He has spent decades advising and investing in closely held companies controlled by founders and families with names like Koch, Pritzker, Mars and Cox, first at Goldman Sachs—where he rose to the role of vice chairman of investment banking—and then later at his own firm. His most famous client, Warren Buffett, once tried to buy Enterprise from Jack Taylor , Chrissy’s grandfather. The Oracle was flatly rebuffed.and son Andy worked together for decades.
The meetings, which often featured outside speakers like author John L. Ward, whose academic research has found that family businesses regularly break down by the third generation, were not well-received initially. “We’d come home from college on Thanksgiving weekend and there’d be a family meeting on Saturday morning at 8 a.m. And they were, like, all day long. We were like, ‘Dad, what are you doing?’ ” Taylor recalls.
Kindle followed her mother, Jo Ann Taylor Kindle, to the philanthropy side of the family operation in 2010, where she now helps run the family’s St. Louis–focused Crawford Taylor Foundation and the Enterprise Mobility Foundation. In recognition of her work with the nonprofits, which together have given away more than $1 billion, Carolyn was chosen by Andy to be CEO of St. Louis City when the family acquired a majority stake in the pro soccer team in 2019.
“Electrification is great, but what else is out there? We’re starting to think about hydrogen and nuclear fission.” decades preparing for the top job, but nothing could have prepared her for the pandemic. She took over as CEO in January 2020. By mid-March, Enterprise was in crisis mode, with lockdowns stranding nearly a million cars in the United States alone. “There was no playbook for the pandemic,” Taylor says. “It was really an exercise in teamwork and teambuilding in a crazy way.
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