'Gigabyte is an AI company' now—and the gaming hardware seems to have taken a back seat

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Andy built his first gaming PC at the tender age of 12, when IDE cables were a thing and high resolution wasn't. After spending over 15 years in the production industry overseeing a variety of live and recorded projects, he started writing his own PC hardware blog for a year in the hope that people might send him things. Sometimes they did.

Gigabyte held its"Gigabyte Unleashed" event today at Computex 2024. There was a small display of motherboards mounted to walls, some new OLED screens to stare at lovingly, and a smattering of gaming laptops, pushed off in a corner like they hadn't really been invited. All the usual suspects you'd expect from a Gigabyte unveiling.

"It's so easy," says the presenter, as he demonstrates a complicated sequence of menus, sliders and checkboxes."Even a novice can easily adjust parameters and optimise model training with just a few clicks." Nor do efficiency claims, despite a single half-hearted"whoop" at the reveal of 0.34 tokens created per watt for a Gigabyte AI PC setup. Or something. At this point, I was clinging on to my sanity. At some point, I thought hopefully, we'll talk about some gaming hardware.

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