San Jose business district embraces a new identity

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New murals are making a name for East Village San Jose, which includes retail shops, eateries and a number of vegan and vegetarian options.

A streetscape mural by artist Lila Gemellos displays the new East Village branding for the East Santa Clara Street Business Association on the 10th Street-facing wall of Vegan Bistro and Cafe in San Jose. Have you been to the new East Village in San Jose? Maybe you have without realizing it. That’s the new branding for the East Santa Clara Street Business Association, which stretches along one of the city’s main arteries just east of downtown.

Artist Lila Gemellos works on an East Village mural on the 10th Street-facing wall of Vegan Bistro and Cafe in San Jose on Sunday, June 9, 2024. A mural on a sidewalk barrier created by artist Luis Luna, also known as Artes Luna, on East Santa Clara Street at 10th street includes San Jose State University colors. So what’s East Village San Jose have to offer? You might not realize it, but it’s one of the city’s best corridors for vegetarian and vegan options, with Punjab Cafe, Vegan Bistro and Cafe, Tofoo Com Chay and the Vegetarian House all in the district.

Now, the team is having a “Chomp & Seek” hockey puck scavenger hunt, with prizes available to people who find the pucks. They were in downtown San Jose on Thursday and Willow Glen on Friday. Check the team’s social media feeds to find out where the pucks will be next.

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