Etsy is overhauling the policies that govern its site to make clear to sellers and buyers what products belong on the platform.
Etsy is rolling out a new marketing campaign around the policy changes, including a TV spot that shows ceramicists, clothing makers and other artists, followed by a smashed robotic arm. The platform's new rules require all items to incorporate"a human touch" as outlined by its creativity standards. Each product has to fall into one of four categories: made by a seller , designed by a seller, handpicked by a seller, or sourced by a seller.
The roller coaster started earlier. Etsy went public in 2015, forcing the company to start answering to shareholders' demands for growth, a contrast to its. The stock price quadrupled in 2020, and the number of businesses selling goods on the site more than doubled to 9 million between 2020 and 2023.to police the site. The key policy was that"everything listed for sale on Etsy must be handmade, vintage, or a craft supply." Resellers were prohibited.