Flowcarbon secured millions of dollars in funding from investors like Andreessen Horowitz to merge carbon credits with the blockchain, but its “Goddess Nature Token” never launched.lowcarbon, the climate tech startup cofounded by WeWork’s Adam Neumann, has been quietly refunding investors after failing for years to launch its “Goddess Nature Token,”Since debuting more than two years ago, the startup has struggled to realize its mission of bringing carbon credits onto the blockchain.
But in recent weeks, Flowcarbon has been issuing refunds to people who purchased its “Goddess Nature Token” and waited years for a launch that never happened. According to sources who were contacted by the company last month, Flowcarbon cited market conditions and resistance from carbon registries as the reason for returning buyers’ funds instead of continuing to hold them indefinitely.
Flowcarbon isn’t the only crypto-carbon project but its profile was arguably the highest, thanks to Neumann’s WeWork renown and a lineup of major backers. “Adam and Rebekah’s vision is a key part of the story and that is really what gave birth to the company,”producer Kevin Turen, who passed away last November.
Gibber and Klatt have said that Flowcarbon was incubated by Neumann’s family office, 166 2nd Financial Services, which invested an undisclosed amount in the company. After the two cofounded and sold a chatbot marketing platform to a private equity firm in 2020, Gibber and Klatt, “got a call from a close person in our network who was working at a family office,”on a podcast in 2022. They were asked if they could research the ins and outs of the carbon market, she added.
That “close person” may be Ilan Stern, chief investment officer of Neumann’s family office, who is also the sisters’ cousin, according to public records and two former Flowcarbon employees, who claimed that Gibber and Klatt’s brother also works at Flowcarbon. The company confirmed these family relationships to