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Tapping into the power of fiction, independent nonprofit media organization, Grist, holds an annual climate fiction short story contest. The competition invites writers from around the world to imagine a future in which creative climate solutions and community-centered adaptations are helping humanity envision solutions to the climate crisis.
Companies investing in communications strategies to promote their corporate nature journeys and climate pledges can take inspiration from both Daughters for Earth and Grist’s Imagine 2200 project on how to tell imaginative and emotional, science-based stories. Greenhouse gas emissions and nature impact reporting don’t have to be technical at all times. By combining human-centered and creative stores with nature-positive practices for doing business, a company can set itself apart from the crowd and accusations of greenwashing. From a company’s bottom line to consumer loyalty, this kind of storytelling sells.