At the Academy of Management conference in Chicago last August — one of the world’s largest and most important annual gatherings of business school academics — one theme was prominent in numerous presentations: balancing rigour and relevance in research. Among the hundreds of projects discussed in the space of a week, a number of impressive studies stood out. But many others appeared more than a little esoteric and theoretical.
Relevance expresses how far research aligns with the most pressing needs of society. At a time when so many concerns — from climate change to poverty and inequality — are affecting individuals, organisations and political systems across the planet. This approach is not intended to undermine academic independence or to dismiss the importance of theoretical work distant from any practical application. Nor can it fully demonstrate the ultimate “impact” of research on society.
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