Williams-Sonoma CEO explains pricing strategy after earnings beat

Williams-Sonoma CEO Laura Alber explained why her company's pricing strategy works, saying the home goods and furniture company is upfront about what products cost.

Shares soared on Wednesday after the company reported earnings on Wednesday, hitting a new all-time high and closing up more than 27.54%.how the homeware and furniture company prices items in a tough consumer environment, saying it's important to be upfront about cost. Williams-Sonoma beat earnings and raised its outlook, sending shares to a new all-time high to finish up 27.54% by close. The company runs its namesake brand along with furniture retailers West Elm and Pottery Barn.

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