OPINION: The power of small business: Shop local this holiday season

Wolfgang Tutiakoff hands a shirt to Valori Gianni, manager and buyer at Blush Boutique in downtown Anchorage, to purchase while shopping on Friday, Nov. 24, 2023.

On Nov. 30, we encourage every Alaskan to reflect on the impact their spending has on our local economy. While major retailers and online giants often grab headlines, it’s the thousands of small, independently owned businesses across Alaska that truly sustain our communities.

If each Alaskan shifted just a portion of their holiday spending toward small businesses, the ripple effect would fuel our local economies and help ensure that these independent businesses continue to thrive. When you shop at a small business, your dollars stay in Alaska: 63 cents for every dollar, compared to 22 cents when spent with a national chain, supporting not only other local businesses but also schools, public services, nonprofits and infrastructure.

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