Millennials Prize Experiences. Now So Do Travel Companies

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Millennials Prize Experiences. Now So Do Travel Companies
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Heard on the Street: Millennial travelers prefer to spend on adventures rather than upscale hotel rooms. Can travel companies cash in on the trend?

According to McKinsey & Company and the U.S. Bureau of Economic Analysis, over the past few years, overall experience-related spending has grown at more than 1.5 times the pace of personal consumption and four times faster than expenditures on goods.

This growth is led by millennials,...
 

by 'Travel Companies' I hope you don't mean 'Travel Agencies' because that field of business is dead, Millenials book accommodation, flights, buses, practically everything online

So do old fat people! I’ll sleep in a shack I don’t care

It’s wonderful that people have finally figured out what matters. It’s sad that they overrun the best places with litter, tour buses and the like.

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