Unlocking Long-Term Social Value: Lessons from Companies Doing Well by Doing Good

Harvard Business School professor emeritus Mike Beer has studied firms who invest in building long-term social value, and he says they do a few things differently. In this episode, you’ll learn how these companies set their strategies for new products and services, hiring, and even how much debt they take on by first considering their company’s larger identity and higher purpose. Beer calls this strategic identity.

You’ll also learn how they manage the short-term pressures from Wall Street analysts and investors through storytelling that emphasizes long-term results.

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Building Both Short-Term and Long-Term Strategies for Emerging Market CompaniesJohn Jullens discusses why companies in emerging markets need to build both short-term and long-term strategies. He emphasizes the importance of laying the groundwork for long-term success early, to avoid failing in the long run. This episode of HBR On Strategy features insights from leading business and management experts.
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