Powder Player: How Reed Hastings Is Disrupting the Ski Industry

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Inside the Netflix co-founder’s controversial plan to launch a private membership club at one of America’s most pristine resorts: “This isn’t about exclusivity for its own sake.”

The view from Powder Haven, the site of a new members club, residences and private ski lifts at Utah’s Powder Mountain.thrives on reinvention. After shaking up how we consume home entertainment — turning a home DVD-by-mail service into the world’s largest streamer, valued at more than $370 billion — he’s now tinkering with the ski industry.

Hastings and his team plan to introduce privileged access to Powder Mountain via memberships available only to owners of real estate in Powder Haven, the new name for the hyper-exclusive residential section of the mountain, where lots start at $2 million. Preexisting owners reportedly will have to pay an additional initiation fee, as well as yearly dues, which are still being determined. Sources suggest they could range from $30,000 to $100,000.

The plan at Powder Mountain is for the Powder Haven real estate sales to help pay for improvements for the public pass holders. Hastings and his team believe some of them may eventually become Haven members based on their experience at Powder Mountain.“Private skiing is a unique offering, one that only a handful of people in the world have had the privilege to experience.

Despite the new investments and programming on the public side, some regulars are disenchanted by the developments at PowMow, primarily because of the privatization of two of the formerly public lifts and the increase in pass prices.

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