China’s video-game industry is scaling up to release more blockbusters in 2025 after the breakout global success of “triple-A” title Black Myth: Wukong. In August, little-known Chinese developer Game Science achieved one of the fastest-selling debuts in gaming history with 10mn copies sold in three days of a title inspired by a classical Chinese novel about an anthropomorphic monkey with supernatural powers. The action role-playing game has since earned $1.
1bn, with nearly 25mn copies sold, according to estimates from gaming consultancy Niko Partners. Around 70 per cent of sales came in China. The game’s appeal both at home and abroad goes beyond its state of the art graphics, fun gameplay and strong character development, according to one typical fan. “Hu”, a 29-year-old former tech worker in Beijing, said: “The biggest difference is that this is an authentically Chinese game, incorporating a wealth of historical, cultural and martial arts elements far more genuine than the occasional Chinese flavour found in other games.” Developers have taken it up a notch to achieve that. The game is China’s first major “AAA” title — an unofficial designation for games with large budgets and lengthy development cycles released for gaming PCs and consoles rather than smartphones. “Black Myth: Wukong put Chinese developers firmly on the map for triple-A premium games,” said Daniel Ahmad, Niko Partners’ research director. Industry insiders hope this will rekindle investment in a domestic gaming sector recovering from a regulatory crackdown that began in 2021, when children were banned from playing video games for more than an hour on certain days. The industry has been suffering globally with mass lay-offs, tepid revenue growth and spiralling development costs, particularly in the US. In China, it is still recovering from the 18-month break in gaming approvals from June 2021, which prompted investors to pull back and forced a wave of closures of smaller studios
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