The brew is supposed to evoke the spirit of the story of Old Man Winter, with a Gen Z twist on "out with the old, in with the new." Unlike the divisive nature of the meme, the beer is intended to bring people together with their elders, rather than shame an older generation specifically.
Ingredient-wise, the brew was also inspired by northern California walnuts, which is where the walnut flour was sourced from. The spice flavors also include cumin from Afghanistan and paprika from Spain.
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We stopped giving gifts, and liked it so much we never started again - Business InsiderDespite the cost, we believe that the memories we make far outweigh the expense and are more important than any physical possession we could give.
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