Doctors and techies are clashing at digital health companies, and one start-up exec is seeking a fix

strife and has lost talent in its health efforts as it attempts to move deeper into the $3.5 trillion medical industry.

CNBC spoke with more than a dozen current and former employees from companies, ranging from large tech firms to early-stage digital health start-ups, about the complications they've witnessed and experienced when techies and clinicians collide. Most of the interviewees asked for anonymity due to nondisclosure agreements or because they weren't authorized to speak on behalf of their companies.

But during his first month on the job, he saw behavior that would surely raise questions if regulators were aware of it. The company used doctors from a staffing agency to prescribe tests to patients. Those doctors appeared to be liberally issuing prescriptions, without doing thorough reviews, out of concern that the agency would lose its contract with the company if it was perceived to be limiting business.

"I stayed away from the regulatory issues after that," and then left the company a year later, the physician said.

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