AT&T to Combine Xandr Ad-Tech Business With WarnerMedia

, a top executive at WPP’s large GroupM media-buying operation, to build a business aimed at helping advertisers use data to place marketing pitches more precisely and create new commercial formats that could be used in streaming video and broadband venues.

Indeed, Lesser initially reported directly to Randall Stephenson, the chairman and CEO of AT&T. In August of 2018, AT&T spent a reported $1.6 billion to buy ad-tech firm AppNexus, which operates online ad exchanges that help advertisers target specific consumer audiences by placing ads across dozens of websites.

Stephenson will step down as CEO in July, and John Stankey, who is currently the telecom giant’s chief operating officer, will succeed him. AT&T launched Xandr – the name is a tip of the hat to Alexander Graham Bell, inventor of the telephone – with great fanfare.

And yet, AT&T found having two distinct teams talking with advertisers and media buyers created confusion in the marketplace.

Colombia Últimas Noticias, Colombia Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

WarnerMedia Buys Dutch Tech Firm The Widget Company As Part Of Streaming ShiftAs it continues its shift to streaming, WarnerMedia has acquired The Widget Co., a Dutch technology provider. The deal came through its subsidiary, Turner Broadcasting System Europe. TWC operates i…
Fuente: DEADLINE - 🏆 109. / 63 Leer más »

Here are the winners and losers of Google's ad business from coronavirus - Business InsiderGoogle saw 2 out of the 3 pillars of its $135 billion ad business get slammed by the coronavirus. Here's what we know about the winners and losers of Google's main moneymaker.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Live: Here come Google and Alphabet's Q1 earnings - Business InsiderAlphabet is set to announce its Q1 2020 earnings, and all eyes are on how much damage the pandemic is doing to its ad business.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Sling TV ad spending tops streaming-TV rivals, YouTube TV in lockdown - Business InsiderSling TV is ramping up ad spending more than its skinny-bundle rivals as it looks to restart growth and gain market share
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Snap launches premium video ad option, First Commercial, as use surges - Business InsiderSnap's new ad offering, 'First Commercial,' lets brands be the first commercial any user sees within the first Snap show they watch on a given day.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »