Connectivity, creativity, and data-backed solutions are the keys to taking advantage of 5G - Business Insider

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.In the competitive media landscape — which has become even more challenging with widespread stay-at-home advisories — brands are eager to use 5G to grab consumers' attention.

Thanks to increasing marketplace complexity, media fragmentation, and advertising fatigue, the competition for the American consumer's attention has never been greater. And at a time when in-person events are all but impossible, it may seem like ages before brands will once again be able to connect in a meaningful way.

While we're not all holding 5G devices yet, the right media company can deliver the sort of unique, differentiating 5G experiences tailored to hit the right people with the right content at the right time — sooner than you might think. It can provide the technology, the targeting capability, and the content that will resonate with hard-to-reach audiences. And there are not many companies that have all those capabilities under one roof.

The monster wall is one example of how 5G is enabling AR, VR, and XR-driven experiences that target prospective customers within brick-and-mortar locations or pop-up activations. But one doesn't have to be in the same physical space to provide disruptive experiences. WarnerMedia is also creating virtual guides that help consumers shop based on their preferences — which the guides may already know thanks to Xandr's vast trove of actionable insights.

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