Advice On Manufacturing Partnerships From The Mother-Daughter Duo That Brought Their First-Of-Its-Kind Product To Market

📆 11/05/2020 10:13 p. m.
📰 ForbesWomen

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Here's some advice on manufacturing partnerships from the mother-daughter duo that brought their first-of-its-kind product to market:

“[SWIGSAFE™] started with the idea of trying to combat unintentional binge drinking,” says Brenda of the brand she and Olivia conceived in 2015. “And then this event happened which reinforced the need for a second facet to [the tumbler], which was to secure a lid.

“I’m not going to say that not having a business background is necessarily a benefit, but we were certainly able to approach our business in a more organic and out-of-the-box way,” answers Brenda when asked about her and daughter Olivia’s initial lack of expertise.

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Advice On Manufacturing Partnerships From The Mother-Daughter Duo That Brought Their First-Of-Its-Kind Product To MarketAfter an innocent night out with friends resulted in a near-fatal blackout incident, Olivia spoke with her mother Brenda Pivirotto about bringing a product to market that could help people like her drink more responsibly.
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