is a go-to source for from-the-trenches advice about launching and growing a business.
Caya sorts all revenue-generating businesses into three categories, based on the pandemic's impact on sales, and has specific questions you should answer if your business is growing, shrinking, or holding steady.The pandemic is not treating each business equally, and some are seeing significant sales growth as a result of the disruption.
"If revenue has remained unaffected through April and May, then it would seem that the worst risk for these companies has passed," he said. "These companies need to ensure that the round doesn't feel like a life boat.," Caya said. "I would do everything I can to position the pitch as a unique opportunity to invest, at a discount, in a business that will thrive when the situation improves."
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