America’s $100 billion convention industry is back, but changed forever

Other trends are more prevalent in the meeting industry for any in-person event. Hand sanitizers will be placed everywhere. Tables that would seat eight people can now only seat two. Meetings held in auditoriums have every other other row blocked off. Room size has to increase to allow for social distancing if the attendance levels are the same. Locations are being chosen outside traditionally popular dense urban areas.

Demand for workers who can organize these types of gatherings are one the rise. Since the beginning of March, job postings for virtual event planners have tripled, according to data from employment site ZipRecruiter. Some online events have even reported triple the number of attendees for their rescheduled online event, compared to registrants for the original physical event, as it’s easier for more people to attend from home. Businesses and employees are hungry for industry information and contacts during an uncertain and recessionary outlook.

“Charlotte needs the business,” said Noah Lazes, president of Ark Group, a developer who converted a former industrial mill site on the north side of town into a multi-use facility with two concert venues, several restaurants and bars, and office and retail space. “Our downtown is suffering the worst. All the big office buildings are completely vacant, and the suburbs are making better recoveries.

Change 1: You won't see my face in any of them. 👈

Will you attend a convention now?

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