, the clothing company announced Friday it would stop buying Facebook ads in the US in solidarity with organizations including the NAACP, the Anti-Defamation League, and Sleeping Giants.
"We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit," Steve Lesnard, The North Face's global VP of marketing, said in a statement. The North Face is the first major brand to pull advertising from Facebook over content-moderation issues.A company spokesman said that it was halting all US paid advertising with Facebook, effective June 19, until stricter policies are put in place to stop racist, violent, and hateful content and misinformation from circulating on the platform.
BoycottNorthface CANCEL EVERY FUCKER YOU DON'T AGREE WITH! FASCISTS DO THIS BoycottNorthface
StillADog 👏🏻👏🏻👏🏻👏🏻 bravo! Let’s see more businesses stepping up to the plate, for common good of all!
Well done thenorthface VFCorp
Hate speech a very harmful term used by the sick evil left...Isuppose evil Splc center is behind all this brainwashing movement against Trump; these Ngo is by far the greatest threat to American way of life and the first step of communism..Be careful SPLC love CHAOS
By the end of this decade Facebook will fold. Mark my words the company will be gone.
bigobest I am now adding thenorthface to my shopping list! Wtg
I need to buy a new backpack from the North Face!
🇺🇸🇺🇸🇺🇸 USA
Why I don't do business on facebook Racist Sexist
Great, now all speech shall be controlled by the ADL and the $PLC. The internet was nice while it lasted.
Good. Less competition for me = cheaper ad spend.
I’m out! I will never buy North Face brand or any other brand that interferes with FreedomOfSpeech 1A again.
FreeSpeech AmericaFirst Thank you thenorthface realDonaldTrump 🇺🇸
Neenah206 Expect to see their logo on my jackets in a year if they keep this up.
thenorthface bravo. 👏
good
Kudos to North Face
I am deleting my Facebook On Nov 3 rd after the election, anyone want to follow me
Show me a racist post from Trump.
TawnyTawnyOne Good move.
👎🏻
So, when is this happening for twitter?
Actually most people are happy to not see their stupid ads
were in n out
I commend The North Face for stepping up and leading the charge for change. Hit Facebook where it hurt$.
Thanks, North Face ... will continue to buy
Well damn, maybe it's time to go buy that North Face Backpack I've had my eye on for months....
Actually not true. Tesla deleted it's Facebook account years ago! elonmusk Tesla
People still buy north face products?
👏
joncoopertweets I am OFF FACEBOOK. IM NOT HAPPY BUT I WILL NOT HELP ZUCKERBERG BECOME RICHER AS HE SUPPORTS TDRUMPH.
I don't buy Bitcoin I earn Bitcoin!!. I'II be willing to help with FREE Pro Trading Signals ask me How!!😂
They're boycotting Facebook, but continuing with Instagram. Sounds a bit like having your cake, and eating it.
I'm gonna go buy me a North face T-shirt
We have never even used Facebook. Why isn't that news? (Wearing our 20-years old lowealpine clothing that is still in excellent condition. 👍)
If you’re boycotting Facebook and you’re still on Instagram, you’re doing it wrong.
So long North Face and Dick's Sporting Goods.
joncoopertweets Enough😡👍! More Companies!? Yes U! We See👀👀U😡Need 2Stand” UP👍.
I have known North Face almost since birth. I support their move wholeheartedly.
joncoopertweets Keep Them Coming?!?More Companies Need 2 Stand Up👍👍👍👍👍👍! Enough 😡👍
Nice. I'm ready
elizabeth_rydan Power to thenorthface
Would love any lightly used North Face items that Trumpsters are getting rid off.
Yeah call me when the North Face hires some black people to serve as an executive. hypocrites arcteryxIsBetter
WhoMediaUK this seems interesting
THANK YOU!!!
BRAVO!!!
Screw north face
Buying all my stuff from South Face anyway
Oh, I see, thenorthface North Face believes you should buy products depending on the skin color of the maker. racist
joncoopertweets Need to include Instagram on that Boycott
joncoopertweets Good!
When I went read this article there was a pop up ad to support donald trump I clicked no and it still wanted me to support him 😞
I mean...are they boycotting the hate ads, the removal of the ads, the cancelling of the removal of the ads, I bet it comes down to a smaller budget and taking advantage of cancel culture being popular now
joncoopertweets This is great news. Hope more companies follow your lead.
joncoopertweets Detox_Facebook
Watch as all these cultist MAGAts start burning all their North Face jackets (while they’re still wearing). 👀
BLarsenAFC1886 i would LOVE IT if facebook collapsed
I'm glad 90% of my t-shirts are North Face and Patagonia. I wear that sh*t with pride and even more so now.
Facebook cannot control other's content, except for the extremes. If it does, it will be forced to be broken up. facebook
I’m fjvu
joncoopertweets good! with them expensive ass jackets. good for them!
joncoopertweets
Well well thenorthface, Next time I'm in need of a jacket I'll be looking more carefully at your products. 👍👍 Good Job DeleteFacebookNow
I trust thenorthface does not have any goods made in foreign 'sweatshops,' and I trust that The North Face's supply chain is clean. If not, this stand against Facebook is just another virtue-signalling stunt from a for-profit corporation.
That's because fb isn't social media anymore. It's nothing but a one sided political platform
Maybe the software Zuckerberg built for his Dad's practice could use some debugging? Whatever he does next, the guy needs to walk away. Nothing he does going forward will be sufficient to fix his mess. Thank you to TheNorthFace for making the hard climb on this one.
Awesome. I boycotted Facebook many moons ago.
Good for them!
Beauty212 Any person or company that wishes to stifle the Constitution deserves nobody's attention.
Have you noticed its summer time during a pandemic? How many people are out buying jackets and winter gear right now? Come on - think a little. This just just a PR win to get some points
Twitter is much better for advertising to lefties anyway. 😎
Awesome. We gotta put our Biz $ where our values are, or just shut up about it.
Ok north face
We would like to announce that we were the first *minor* company to boycott Facebook😂 Never had an account. Resisted all those who advised otherwise. Beware of business models where people are the product. ...something we teach students, too
Good!!!! Cause nobody has the time or patience to deal with any more RACIST BULLS**T.
That's what needed!!!
oh what
Wait. People still use Facebook other than to make vague posts and reply to everyone asking by saying 'i dont want to talk about it'. Lol. Ok.
'I won't buy North Face ever again' You ain't gon do shit to North Face's income. You didn't even buy North Face to begin with. You bought Sperry and Cabela's gear.
FB is for old people.
Really? Then why do they still have a facebook AND an instagram?
Good another brand I’ve always loved
So because Facebook isn't jumping at the corporations' request to deny Trump supporters equal time on the site, North Face cries hate and racism and bails. Good, screw them and their overpriced apparel.
Sweatshops are cool though
I can't even read your article. I thought you were better than NYT about charging everyone to read one article. Very disappointed.
Click bait post
That's exactly right! We reported this guy who posted a video of the Ellen Show. She had an adorable little black kid dancing. Well Terry Baugus decided it was funny that a vile, racist and disgusting track was laid on top using the nword.
Nice, fb ads about to get cheaper..
This is almost certainly a business decision because they're not making enough money off of those clicks to justify the ad costs, which is fine. But it's kind of gross seeing these corporations trying to capitalize financially on a legitimate social justice / rights movement.
Sad. I will find another supplier.
Whelp. Another company cancelled. boycottnorthface
VFCorp still has VANS_66 Dickies Timberland and others on instagram & Facebook, it’s the same thing and perpetuates hate as much as Nike nikebasketball Unilever Gap adidas should do the same 😞VFCorp won’t get other brands to stand with thenorthface JUNETEENTH
Yes I'm sure Facebook, with their $120 billion per year in ad revenue is going to miss losing a few billion dollars. The irony, is that the advertisers empower Facebook to be tyrannical, to protect their corporate profits. Then they act outraged for publicity. Ruthless people.
What. Ever.
Boycott thenorthface
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