Business Maverick: Apple to Let Developers Challenge App Rules, Won’t Delay Updates

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Apple Inc. said it will start letting developers challenge App Store store policies and won’t delay app updates over rule violations, possibly easing tensions with the creators who help fuel the iPhone maker’s growing services business.

“First, developers will not only be able to appeal decisions about whether an app violates a given guideline of the App Store Review Guidelines, but will also have a mechanism to challenge the guideline itself,” Apple said Monday in a statement on its website. “Second, for apps that are already on the App Store, bug fixes will no longer be delayed over guideline violations except for those related to legal issues.

The company put the newly announced decision into practice Monday by approving Hey’s updated app with bug fixes while the email app’s developers work on a solution to the in-app-purchase issue.made on Monday at its annual developers conference that could alleviate anticompetitive complaints.

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