The 28-year-old Melbourne businesswoman had spent years researching, investing and finetuning her concept Snacks With Bite, a subscription-based food delivery service.
Ms Giannetti was left with two options — effectively shut the business down and put her concept into hibernation or significantly change the business model. “Now that people were working from home, what’s the new pain point? What’s a service I can provide that’s going to give my customers value when they’re not in the office?