with five out of seven businesses failing within the first year.
Ndlovu knows that the rigorous processes associated with applying for traditional business funding can make approaching family and friends for capital more attractive. “Typically, investors do not get involved in the business’s day-to-day running, and a family member might feel entitled to this level of involvement, which could create problems,” she says. “An objective assessment, based on a business’s plan and prospects, is a more sustainable option.”, which connect small business owners to multiple funders, can help take the pain and drama out of getting small business funding.
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