Unwrapping Today's Christmas Music Market

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In the music industry, holiday music is the gift that keeps on giving — year after year. In 2020, as Dec. 25 approached, over 15 million people worldwide asked Alexa to play Christmas songs.

Deep Dive looks at the biggest holiday hits of the streaming era, what strategies helped make

them successful and how both online and brick-and-mortar stores are selling physical music products.

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