AT&T to Sell Xandr Advertising Business to Microsoft

, the companies said Tuesday morning. Microsoft said that Xandr “strategically complements Microsoft’s current advertising offerings,” while AT&T will be able to continue to deleverage and focus on its core data business.acquired the advertising platform AppNexus in 2018

for $1.6 billion, and relaunched it as Xandr the next month. The goal at the time was to leverage AT&T’s first-party phone data with Xandr’s advertising technology and WarnerMedia’s content to create an advertising business that could rival that of Google or Facebook.

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Fuente: MarketWatch - 🏆 3. / 97 Leer más »