Glass half full: taking the measure of the minimum unit pricing initiative | Business Post

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Glass half full: taking the measure of the minimum unit pricing initiative. By peterodwyer1 and AarRogan.

Will the new price regulation succeed in its aim of reducing dangerous drinking, and what effect will it have on Irish retail? Picture: PA

On the Tuesday after New Year’s Day, Colm O’Sullivan began slapping yellow stickers on the trays of beer in Sam’s Gala convenience store in Dunmanway, Co Cork. “Today’s price €25 – 03/01/2022” one sticker on a slab of Budweiser said, alongside another yellow label: “Tomorrow’s price €47.34 – 04/01/2022”.Subscribe from just €1 for the first month!

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