By Tradition The Irish Whiskey Industry Has Been All Male. . . Until Louise McGuane Founded Her Own Brand

The farm is still operational, it’s a dairy and beef farm. My Dad raises grass fed beef and has about 50 cattle and produces milk.

When I set about founding an Irish Whiskey Company, I looked locally at the history of whiskey making in County Clare where I am based, and I discovered the J.J. Corry brand which was operational from 1890 until 1932. After extensive research into local and British parliamentary archives I discovered that whiskey bonding was once a vital part of the industry. So rather than setting up a grain to glass distillery I decided to bring back this lost art for modern whiskey consumers.

I co-founded the Irish Whiskey Guild, which is made up of new independent producers so that smaller players would have a voice in the regulatory elements of the industry which we were excluded from prior. If I’ve experienced pushback it’s been around that rather than my gender specifically.

The apparent radical sudden growth spurt is in line with the growth of whiskey in general and in line with consumer demand for ‘craft’ or independent spirits with real people behind them. It was not beneficial for the industry to have two foreign multinational companies producing all Irish Whiskey, it led for some time to a race to the bottom in terms of pricing and category perception.

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