Taho is a sweet snack made with soft tofu, sago/tapioca pearls, and caramelized sugar syrup. And it is this sweet snack that is the inspiration behind Taho Soy Avenue
Lester and Alyssa opted to sell the healthier, protein-rich taho when the sugary milk tea proliferated the market. To make their product stand out, TSA offered a variety of fruit-flavored taho. The couple also introduced a range of exciting chilled taho flavors. Seeing that the potential for the business to grow was tremendous and to expand and upgrade, the couple partnered with their three overseas-based Aunts, Renn, Pong, and Ditas. Together, they mapped the expansion plan of the small business.