Business faces inflation spike dilemma

poses a dilemma for businesses concerned about the need to protect profit margins without hurting sales volumes or damaging their brands.

“The risk is that even if you know you need to do it, and you plan to do it that the execution will be too rough and too undifferentiated. You need to differentiate by willingness-to-pay or profitability.”Petzoldt says it is a mistake for companies with a broad portfolio of services and products to do a flat price increase on everything of, say, 5 per cent.Advertisement

For example, small businesses often get the same price treatment as large key clients and this can present an opportunity to match prices to the cost of supply. “They were just good at negotiating or the salespeople were too friendly or whatever the reason might. If you increase prices, you start probably with those which are below the deserved price.

About half of Australian companies in the survey said they have price increases planned for the year ahead.

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Federal election briefing: bombshell inflation figure adds fuel to cost of living fire — plus Albanese shows he’s all business and no partyWednesday: the best of Guardian Australia’s 2022 federal election coverage Only Albo can control world markets 😂😂😂 Nothing to do with lockdown & the policies that the media cheered for. Maybe Albo can just print so more money & give it out like popcorn, that will help. So Albanese was sheepish in response to question was he wearing trousers? Maybe he was embarrassed that he'd agreed to be interviewed by a puerile fool masquerading as a journalist. Maybe Studio 10 confused Albanese with Malcolm Fraser?
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