At Balenciaga, the Big Business of Fashion-tainment

  • 📰 WSJ
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

Colombia Noticias Noticias

Colombia Últimas Noticias,Colombia Titulares

For a fashion label as French as escargot, Balenciaga has mastered American pop culture. “We create an impact,” acknowledged CEO Cédric Charbit. “Are we merging fashion and entertainment? Yes.”

Ezra Petronio / Courtesy of BalenciagaFor a fashion label as French as escargot, Balenciaga has mastered American pop culture.

In just the past year, the 105-year-old label has released an official co-authorized episode of “The Simpsons,” turning America’s longest-running animated show into a 10-minute romp of frocks and fashion sight gags. In October, Facebook’s Meta parent asked Balenciaga on Twitter to define “the dress code in the metaverse.” More recently, the brand dressed Kim Kardashian in a shimmery dress to the White House Correspondents’ Association Dinner.

 

Gracias por tu comentario. Tu comentario será publicado después de ser revisado.
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más:

 /  🏆 98. in CO

Colombia Últimas Noticias, Colombia Titulares