To rent or buy? What's in store for the clothing rental industry in Canada

“I tried going shopping at the mall, but noticed there was a scarce collection of formal dresses,” the 30-year-old said. “It was actually very surprising. It’s still the pandemic-loungewear kind of vibe throughout a lot of retail stores.”Sign up to receive daily headline news from Ottawa Citizen, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

In Canada, a rush of new clothing rental businesses began popping up in the years leading up to the pandemic, offering everything from special occasion wear to workwear to maternity wear to everyday wear, but like many companies in the small business retail sector, getting through the last two years was a challenge.

He said now is the time for existing and emerging Canadian clothing rental businesses to lean into that popularity and make resale a part of their business model, which some have started to do. That’s something Blyth Gill is working on with Vancouver-based Tradle, an e-commerce baby clothing subscription business that allows parents to rent and exchange clothes for each growth spurt.Article content

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