Lisa Kramer, President of international TV licensing at Paramount Global Content Distribution, talked up the sales success of new shows likedirector Rian Johnson featuringstar Natasha Lyonne. Paramount flew out both Johnson and Lyonne to meet with buyers at MIPCOM and Kramer said she is already fielding offers for the Peacock series, which will be going out in first-run, first windows on major free-to-air or local platforms in most major international territories.
“Things are tough, macro-economic wise and ad market wise,” she noted, “cost-consciousness and the bottom line are becoming more important.”