, in an area that had been a “food desert,” with no markets in the vicinity.
The market was employing “the urban store format you would find a high-density city like, New York, Chicago, or Boston was a test for our company,” Badger wrote. “Unfortunately, we found this style of shopping is not yet conducive to the Salt Lake City area.” The store opened with much fanfare in February 2020, with predictions it would draw in residents from Capitol Hill and Marmalade neighborhoods, as well as students and faculty from nearby West High School.
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